Trust Based Marketing sounds like an oxymoron! Marketing’s traditional discipline focuses on positioning a unique offer in the mind of the consumer and making tantalizing offers that will take care of our greatest concerns. Whether or not that offer actually delivers on its promise is often an afterthought, which is lost through customer satisfaction statistics.
However, that marketing tradition is changing. In a world of user generated content the power of consumer communities are now able to voice their experiences and concerns into an a loud and compelling voice demanding a response from businesses.
The new discipline marketing organizations must develop is to substantiate that their company is indeed trustworthy.
